Journal of Saveh University of Medical Sciences

The Relationship between Community Safety Support and Tourism Intention with the Mediating Role of Risk Perception and the Moderating Role of Risk Communication Based on the Stimulus-Organism-Response Model

Articles in Press

Document Type : Original Article

Authors

Sareh Rafatmagham 1
Hossein Rajabdorri 2
Neda Jafari 3

1 Department of Internal Medicine, Fasa University of Medical Sciense, Fasa, Iran

2 Ph.D. in Accounting, Vice-Chancellor for Management Development and Resources, Fasa University of Medical Sciences, Fasa, Iran

3 Assistant Professor of Medicine Pulmonologist, Department of Internal Medicine, Fasa University of Medical Science, Fasa, Iran

Abstract
Introduction: This research aims to investigate the relationship between community safety support and tourism intention, considering the mediating role of risk perception and the moderating role of risk communication, based on the Stimulus-Organism-Response (S-O-R) model, within the context of the COVID-19 pandemic.
Methods: This applied survey study utilized a simple random sampling method to collect data from 266 individuals who had experienced the COVID-19 pandemic. The data were gathered via questionnaire during the winter of 2022. Structural equation modeling (SEM) was employed using Smart PLS version 3.2.1 to test the two main hypotheses. Additionally, Cronbach’s alpha coefficient, calculated in SPSS, was used to assess the reliability of the questionnaires. The measurement instruments included scales for Community Safety Support (7 items), Risk Perception (4 items), Risk Communication (4 items), and Tourism Intention (3 items).
Results: The findings revealed that risk perception plays a significant mediating role in the relationship between community safety support and tourism intention. Specifically, community safety support enhances tourism intention by reducing risk perception. Moreover, risk communication was found to positively moderate this relationship.
Conclusion: The study underscores the importance of strengthening community safety support and effectively managing risk perception through transparent communication to boost tourism intention during public health crises. These results highlight the need for targeted risk communication strategies to mitigate the adverse effects of crises on the tourism industry.

Keywords

Community Safety Support
Tourism Intention
Risk Perception
Risk Communication
S-O-R Model
Journal of Saveh University of Medical Sciences

Articles in Press, Accepted Manuscript
Available Online from 13 May 2026

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